BTS of MUSE Sicily Ad Campaign

Sicily is the largest Mediterranean island, rich in history and effervescent like no other. Captivating, sparkling, and vibrant Sicily was the perfect backdrop for the new MUSE ad campaign. Just like there is no other place like it, the same can be said about this new collection. Fronting edgy silhouettes with a blend of romantic, soft layers of fabric, this collection stands out in more ways than one.

This bold and energetic ad campaign is truly a reflection of the authenticity of the new collection. Staying true to oneself and elevating the essence that is MUSE by Berta. Shot on the busy streets of Palermo, inside local Capo Market, and in Piazza Della Vergognia this campaign tells a breakthrough story of spirit and liveliness. The epitome of the campaign included the authentic people of Sicily, the warmth of the beaming sun, and the zest of life that is felt in the air. It is no question that Sicily and MUSE are a match made in heaven.

The dynamic MUSE line is considered by many as the most successful new bridal line introduced during 2017, and with this edgy, new collection, it is surely set to keep on taking the bridal world by storm. More and more MUSE retailers are being opened from all over the world and the line’s popularity and exposure is on a rapid growth cycle. Disrupting the bridal fashion scene, this ad campaign, purposefully, will be one to remember.

The collection will be debuted for press and buyers in the October NY Bridal Fashion Week (press day on October 5th) [location to be announced soon] and private showroom appointments on October 7th-9th at The JW Marriott Essex House). Official invitations will be sent out soon.

All the final images from this striking ad campaign will be sent to leading bloggers and magazines… Be on the lookout!
IMG_7073 IMG_7098 IMG_7113 IMG_7215 copy IMG_7465 copy
Special thanks to our Italian friends from Dimmi Di Si Atelier and Bonini Marsala for their warm hospitality and assistance in getting us acquainted with beautiful Sicily.

Michèle De Bruyne

The beautiful Michèle De Bruyne married talented football player for Manchester City Kevin De Bruyne in the dreamiest wedding ever in Sorrento, Italy. From the glimpse we were able to catch, the event looked none other than spectacular. The love was felt in the air!

During the ceremony, Michèle wore a BERTA (style 16-103) strapless, sweetheart neckline, mermaid style gown. Adorned in intricate lace, this dress was truly made for her. After the ceremony, Michele slipped into a feminine and flirty BERTA gown (style 16-23) which was perfect for the celebration.

For the gorgeous reception, Michèle wore a very special dress from our Evening by BERTA collection (style 17-13). Fully beaded with a plunging neckline, this dress complimented her very well and was fit for the occasion. All dresses were from our wonderful London stockist The Wedding Club.

Designed by event planner, Everything Organised, the event was full of blooming flowers, intricate details, and gorgeous landscapes including a fireworks show at the end. Sorrento, Italy was the perfect location for such an extravagant and love filled event.

The impeccable photography for this wedding was done by two powerhouses Joe Buissink Photography and tobiahtayophotography.

0 - Tobiah Tayo Photography_web 1 - Tobiah Tayo Photography_web

BERTA style 16-103

BERTA style 16-103

Joe Buissink_web Joe Bussink 2_web

BERTA style 16-23

BERTA style 16-23

Evening style 17-13

BERTA Evening style 17-13

Bridal shop: The Wedding Club
Makeup Artist: Rachael Claire MUA
Photographers: Tobiah Tayo Photography + Joe Buissink Photography