BTS of MUSE Sicily Ad Campaign

Sicily is the largest Mediterranean island, rich in history and effervescent like no other. Captivating, sparkling, and vibrant Sicily was the perfect backdrop for the new MUSE ad campaign. Just like there is no other place like it, the same can be said about this new collection. Fronting edgy silhouettes with a blend of romantic, soft layers of fabric, this collection stands out in more ways than one.

This bold and energetic ad campaign is truly a reflection of the authenticity of the new collection. Staying true to oneself and elevating the essence that is MUSE by Berta. Shot on the busy streets of Palermo, inside local Capo Market, and in Piazza Della Vergognia this campaign tells a breakthrough story of spirit and liveliness. The epitome of the campaign included the authentic people of Sicily, the warmth of the beaming sun, and the zest of life that is felt in the air. It is no question that Sicily and MUSE are a match made in heaven.

The dynamic MUSE line is considered by many as the most successful new bridal line introduced during 2017, and with this edgy, new collection, it is surely set to keep on taking the bridal world by storm. More and more MUSE retailers are being opened from all over the world and the line’s popularity and exposure is on a rapid growth cycle. Disrupting the bridal fashion scene, this ad campaign, purposefully, will be one to remember.

The collection will be debuted for press and buyers in the October NY Bridal Fashion Week (press day on October 5th) [location to be announced soon] and private showroom appointments on October 7th-9th at The JW Marriott Essex House). Official invitations will be sent out soon.

All the final images from this striking ad campaign will be sent to leading bloggers and magazines… Be on the lookout!
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Special thanks to our Italian friends from Dimmi Di Si Atelier and Bonini Marsala for their warm hospitality and assistance in getting us acquainted with beautiful Sicily.